Thursday, April 1, 2010

PLN 19

The article “A different kind of company name” by Google is shocking. Today, April 1st, google changed its name to Topeka because Topeka Kansas supposedly changed their name to Google. The first time I read this my jaw was hang in shock, but then I realized today was April Fools day and laughed it off. Not only is this amusing, but also a great marketing strategy because of new software that could be named Topeka. This article matters because millions of people use Google a day and would be disappointed if they changed their name.